Atlanta, GA – SCP Health (SCP) announces the hire of new Chief Marketing Officer Jennifer Anderson.
Jennifer is a senior marketing executive with over 20 years of experience in the health care industry. In her role as CMO, she will lead the creation of strategic marketing initiatives to optimize brand, value propositions, and business solutions to deliver the highest level of customer value, profitability, and growth.
Jennifer’s health care marketing experience is comprehensive, serving as a senior leader within Philips, McKesson, GE Healthcare, and Baxter Healthcare. Anderson’s marketing experience spans across brand development, strategic and product marketing, campaign and digital marketing, communications and public relations, industry intelligence and market research thought leadership, as well as events and tradeshows.
“As our company continues to grow, Jennifer’s experience and expertise will be invaluable, and we look forward to the opportunities she brings to SCP Health’s next chapter,” stated Rob Reilly, SCP Health Chief Operating Officer.